Relationship marketing a simple scheme

Relationship marketing can be depicted schematically as a cyclical process that involves four key steps: building customer trust, creating customer value, delivering customer satisfaction, and developing customer loyalty. The process begins with building trust by establishing a strong brand reputation and delivering on promises. Once trust is established, the focus shifts to creating value by understanding and meeting customer needs. Satisfaction is achieved by delivering high-quality products and services that exceed customer expectations. Finally, loyalty is developed by nurturing long-term relationships and offering personalized incentives and rewards.