Sales Funnel and Customer’s Journey

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for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



The Sales Funnel represents the stages of the customer journey from initial awareness to final purchase. Businesses use the Sales Funnel to guide potential customers through the buying process, from the initial stages of awareness to the final stages of conversion. The Sales Funnel consists of several stages, each with a specific goal and set of actions for users to take. At the top of the funnel, businesses attract potential customers through advertising and educational content. In the middle of the funnel, businesses provide lead magnets and case studies to help customers make an informed decision. Finally, at the bottom of the funnel, businesses use promotions and targeted messaging to convert leads into customers. By understanding the Sales Funnel and the customer’s journey, businesses can create targeted content and messaging that guide customers through the buying process.


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