Additional information
| Aspect ratio | 16:9 |
|---|---|
| Support language | English |
| Versions | for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX) |
| License | Premium |
The sales funnel in digital marketing consists of nine stages, each with a specific goal and set of actions for users to take. At the top of the funnel, users are introduced to a business or product through website content or social media. In the next stage, users become aware of the business or product and may begin to engage with it through email campaigns or retargeting ads. At the consideration stage, users begin to compare the business or product to its competitors and may require more persuasive messaging to make a decision. At the conversion stage, users are ready to make a purchase and require clear calls to action to do so. Finally, at the loyalty stage, users require ongoing engagement to build loyalty and repeat business. By optimizing marketing messages and calls to action at each stage of the funnel, businesses can improve their conversion rates and maximize their sales.
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