Additional information
| Aspect ratio | 16:9 |
|---|---|
| Support language | English |
| Versions | for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX) |
| License | Premium |
The sales funnel is a visual representation of the customer journey from becoming a lead to becoming a paying customer. It is a critical framework for businesses to understand when developing sales strategies. At the top of the funnel, you have activities that generate leads, such as advertising, content marketing, and referral programs. These activities are designed to attract potential customers and generate interest in your product or service. In the middle of the funnel, you have activities that nurture leads and move them towards a purchase decision, such as personalized messaging, email marketing, and lead scoring. These activities are designed to educate and engage potential customers, building trust and authority. Finally, at the bottom of the funnel, you have activities that convert leads into paying customers, such as product demos, consultations, and special offers. These activities are designed to close the deal and create a loyal customer. By understanding the sales funnel and aligning your sales activities around it, you can create a seamless and effective customer journey that drives revenue growth.
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