SOSTAC Framework and RACE Presentation

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for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



The SOSTAC and RACE frameworks are both strategic tools used in marketing planning and digital strategy development. The SOSTAC model breaks down planning into six clear stages: Situation analysis, Objectives, Strategy, Tactics, Actions, and Control. On the other hand, the RACE framework focuses on the digital customer journey, encompassing Reach, Act, Convert, and Engage phases. Both frameworks provide a structured approach to creating and implementing effective marketing plans.

SOSTAC® Framework and RACE Presentation: A Comprehensive Guide

In today’s ever-evolving digital marketing model landscape, understanding strategic planning models becomes indispensable for professionals. PR Smith, an acclaimed marketing expert, introduced the SOSTAC® planning model which has become a cornerstone in marketing and business planning. Later, with the wave of digital transformation, the RACE framework came into being, emphasizing the nuances of digital marketing and e-commerce. Let’s deep dive into how to use this template for crafting a robust digital marketing plan.

1. Understanding the Foundations

  • PR Smith’s SOSTAC®: Developed in the 1990s, it offers a holistic approach to planning. SOSTAC stands for:
    • Situation Analysis: Review of the current scenario, considering internal and external factors.
    • Objectives: Setting SMART objectives that are specific, measurable, achievable, relevant, and time-bound.
    • Strategy: Charting out marketing strategies to gain a competitive advantage.
    • Tactics: Delineating marketing tactics involving email marketing, social media marketing, content marketing, affiliate marketing, and more.
    • Action: Specific marketing activities and roles to bring the plan to life.
    • Control: Monitoring and analytics section, which often incorporates tools like Google Analytics.
  • RACE Framework: This model focuses on the digital channels landscape and revolves around:
    • Reach: Targeting your digital audience and considering digital channels used.
    • Act: Engaging potential leads via online marketing activities.
    • Convert: Tactics to turn leads into customers, focusing on multichannel marketing plan and CRM system data.
    • Engage: Retaining customers through strategic marketing communications and interactions.

2. Accessing the Template

This template is versatile and can be used across platforms like PowerPoint, Google Slides, and Keynote. Ensure you select the correct aspect ratio, either 16:9 or 4:3, depending on your presentation needs.

3. Customizing the Template

  • Full Editable Vector Shape: Modify according to your brand’s aesthetics.
  • Delve into specific areas like SWOT analysis of your organization, customer analysis, and competitor analysis.
  • Use the specific tools of the digital mix to enhance your presentation. This may include a deep dive into content marketing, email marketing, or social media marketing tactics.

4. Implementing the Model in Real-Time

  • The strategy section should also identify your target market and set forth your business goals.
  • The order for tackling your plan is critical. Always begin with a clear overview of your organization, followed by the SOSTAC and the RACE frameworks.
  • Draw from following methods and tools like smart insights, specific tools of the digital mix, and stage 5 of your digital plan to craft a successful marketing plan.

5. Advanced Steps

  • Those keen on mastering this approach should consider becoming a SOSTAC® certified planner.
  • Ensure continuous learning, keeping abreast with new marketing trends, and harnessing the expertise of marketing experts.

In conclusion, using the SOSTAC® and the RACE presentation template can greatly optimize your marketing. By leveraging the insights of PR Smith’s acclaimed SOSTAC® planning model and integrating the digital-centric RACE approach, you can achieve the objectives of your digital plan with precision. Remember to iterate and refine based on feedback, keeping your marketing department aligned and ready for future challenges.


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