SOSTAC Marketing Plan Model Structure

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for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



SOSTAC® is a widely used tool for marketing and business planning, developed by PR Smith in the 1990s. It’s an acronym that stands for Situation, Objectives, Strategy, Tactics, Action, and Control. This framework provides a clear structure for businesses to develop comprehensive marketing strategies, ensuring that every aspect of marketing is aligned and purposeful.

SOSTAC® Marketing Plan Model Structure: A Comprehensive Guide

Navigating the world of digital marketing can seem overwhelming. Fortunately, the SOSTAC Marketing Plan Model offers a streamlined approach. Originally developed in the 1990s by PR Smith, the SOSTAC® planning model is among the most popular marketing models. This step-by-step tutorial will guide you through a template designed specifically for PowerPoint, Google Slides, and Keynote.

  1. Understanding SOSTAC®:
    • SOSTAC® stands for Situation, Objectives, Strategy, Tactics, Action, and Control.
    • Recognized by the Chartered Institute of Marketing, it’s a comprehensive planning framework. PR Smith’s SOSTAC® ensures your marketing campaign aligns with business goals and marketing objectives.
  2. Setting Up Your Template:
    • Open your preferred platform (PowerPoint, Google Slides, or Keynote).
    • Choose your aspect ratio: 16:9 for widescreen displays or 4:3 for standard screens.
    • Look for a SOSTAC® marketing or marketing planning template if available.
  3. Key Components of the SOSTAC® Model:
    • Situation Analysis: Dive into a SWOT analysis of your organization, conduct competitor analysis, and understand your target market. This will also involve customer and digital audience insights, possibly using data from your CRM system.
    • Objectives: Define SMART objectives. What do you aim to achieve? Are they measurable? Use SMART insights to align these objectives with overall business goals.
    • Strategy: Outline your overarching marketing model. This strategy section should also identify the digital channels you’ll employ, from email marketing to social media marketing and affiliate marketing.
    • Tactics: Detail the marketing activities, from content marketing to online marketing campaigns, that you’ll use to achieve the objectives. Consider the marketing mix, incorporating various digital channels.
    • Action: This involves planning activities, specifying what needs to be done to bring your plan to life. Whether you’re looking into analytics like Google Analytics or adjusting your email strategy, this section is about implementation.
    • Control: Measure and optimize your marketing. Monitor your campaign’s success with tools like Google Analytics and ensure all actions are yielding desired outcomes.
  4. Tailoring The Template:
    • Ensure all sections are fully editable.
    • Customize with your digital marketing plan, incorporating specific tools of the digital mix.
    • Make sure every section reflects your strategy and tactics, whether it’s content marketing, email marketing, or social media marketing.
  5. Final Thoughts:
    • This template is a versatile tool for any marketer. It combines PR Smith’s SOSTAC® planning wisdom with digital transformation tools of today.
    • Whether you’re a seasoned pro or new to digital marketing and e-commerce, the SOSTAC® model offers a clear order for tackling your plan.
    • Interested individuals can further their knowledge by exploring books on digital marketing, specifically those that delve into SOSTAC® and the RACE framework.

By integrating the SOSTAC® planning framework into your marketing department, you can ensure an organized, strategic approach to digital marketing. Whether you’re gearing up for a multichannel marketing plan or focusing on specific areas like content marketing, the SOSTAC® model provides a solid foundation.


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