SOSTAC Planning Model Illustration Slide

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for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



The SOSTAC planning model is a comprehensive framework used for developing marketing and business strategies. Developed by PR Smith, it stands for Situation analysis, Objectives, Strategy, Tactics, Action, and Control. This systematic approach ensures that businesses address all crucial aspects of planning, from understanding the current situation to evaluating the success of the implemented strategies.

Introducing the SOSTAC® Planning Model Illustration Presentation Slide

For professionals in the field of marketing, the right tools can significantly elevate the effectiveness of a marketing plan. In the realm of digital marketing, there are many models, but few are as holistic and effective as the SOSTAC® planning model. If you’re keen on establishing a robust marketing campaign, this is the ideal template to assist you.

  1. Overview of the SOSTAC® Planning Model Template
    • Developed in the 1990s by PR Smith, the SOSTAC® planning model has stood the test of time and remains a cornerstone for many in the marketing department.
    • This template is compatible with PowerPoint, Google Slides, and Keynote, making it versatile for various presentation platforms.
  2. Features of the Template
    • Aspect Ratios: Available in both 16:9 and 4:3, ensuring optimal visibility.
    • Editable Elements: It’s a fully editable vector shape template, allowing the marketing team to customize it based on specific business goals and marketing objectives.
  3. How to Use the Template
    • Step 1: Begin by analyzing your current situation using tools such as SWOT analysis and Google Analytics. These will give insight into your target market and existing digital audience.
    • Step 2: Lay down your SMART objectives. Determine what you aim to achieve and how these objectives align with your overall business planning.
    • Step 3: Strategize. Decide on your broader marketing strategies, keeping in mind the marketing mix including the 7Ps of the marketing mix.
    • Step 4: Get into the Tactics. Detail out specific marketing activities, from email marketing, social media marketing, to affiliate marketing, and content marketing.
    • Step 5: Take Action. Develop your action plan, bringing into focus the specific digital channels you want to employ.
    • Step 6: Establish Control mechanisms. Using analytics, monitor your marketing performance. This will ensure that your digital marketing activities are measurable and on track.
  4. Benefits of Using This Model
    • Comprehensive Planning: The SOSTAC® marketing plan ensures every part of your marketing, including content marketing, online marketing, and even affiliate marketing, aligns with your objectives.
    • Strategic and Tactical: This planning framework aids both strategic marketing and tactical planning activities, making sure you achieve your objectives efficiently.
    • Optimize Your Marketing: With tools like Google Analytics integrated, you can manage and optimize your digital campaigns seamlessly.
    • Adaptable for All: Whether you’re looking to perfect your digital transformation strategy or simply launch a new email marketing campaign, this model fits all.
  5. Resources and Further Learning
    • For those keen on delving deeper, there are many books on digital marketing that explore the SOSTAC® and the RACE framework in detail.
    • Becoming a SOSTAC® certified planner or using the RACE framework can significantly boost your credentials and expertise in digital marketing and e-commerce.

The SOSTAC® planning model presentation slide, inspired by PR Smith’s SOSTAC® planning, is a must-have for anyone serious about creating a successful marketing plan. With this model, every step of the SOSTAC model is addressed, ensuring a thorough and efficient marketing process. By incorporating the most popular marketing models and offering detailed insights, this template is a vital tool to bring your plan to life and achieve the objectives outlined.


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