SOSTAC Planning System Presentation Slide

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for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



The SOSTAC planning system is a comprehensive framework used for developing marketing and business strategies. Created by PR Smith, the acronym stands for Situation Analysis, Objectives, Strategy, Tactics, Action, and Control. This methodical approach ensures that businesses can identify their current state, set clear goals, and devise effective strategies and tactics to achieve them, while also monitoring and adjusting as necessary.

Creating a compelling marketing plan can be a daunting task, especially in the age of digital marketing. With the vast array of strategies, channels, and metrics available, where do you even begin? Introducing the SOSTAC® Planning System – a structured planning model that has become one of the most popular marketing models in the digital age.

Step-by-Step Guide to Using the SOSTAC® Planning System Template

  1. Understand the Essence:
    • SOSTAC® Planning is a marketing model developed in the 1990s by PR Smith’s. The PR Smith’s SOSTAC® Planning Model has gained significant recognition, and its strength lies in its systematic planning process.
    • Key Components: Situation (where are we now?), Objectives (where do we want to go?), Strategy (how do we get there?), Tactics (the details of the marketing plan), Action (bringing the plan to life), and Control (measuring and optimizing).
  2. Choosing Your Template:
    • Our infographic template is versatile, offering compatibility for PowerPoint, Google Slides, and Keynote.
    • Choose your desired aspect ratio: 16:9 or 4:3.
    • Every element is a fully editable vector shape, allowing customization to fit your brand and marketing objectives.
  3. Initiate with a SWOT Analysis:
    • Kickstart your marketing plan by setting out the situation analysis. Use the SWOT analysis of your organization to understand both internal and external factors.
  4. Set SMART Objectives:
    • Your plan should be measurable. Define SMART objectives to ensure you can track and achieve the desired outcomes.
  5. Leverage the Digital Mix:
    • The digital mix includes all tools of the digital mix like email marketing, content marketing, social media marketing, affiliate marketing, analytics, and more.
    • These specific tools will help in planning your marketing campaign and in achieving multichannel marketing plans.
  6. Optimize Your Marketing:
    • Use the SOSTAC® framework to regularly review and optimize their digital marketing strategies. By continuously revisiting your plan, you ensure alignment with your business goals and the dynamic digital landscape.
  7. Engage in Continuous Learning:
    • Consider using resources like books on digital marketing excellence, courses from the chartered institute of marketing, or becoming a SOSTAC® certified planner for deeper insights.
  8. Bonus Tips:
    • Collaborate with your marketing department for a cohesive strategy.
    • Consider the digital marketing planning framework by Dave Chaffey, known as the RACE framework, in conjunction with SOSTAC model for a holistic approach.
    • Remember, a successful marketing plan using the SOSTAC® Planning Model isn’t just about creating a strategy but also about bringing it to life with actionable steps and constantly refining based on data and insights.

By the end of this tutorial, you should be well-equipped to develop and execute a successful marketing plan that leverages the power of both the SOSTAC® planning framework and the digital tools available today. Whether you’re looking to boost your online marketing, content marketing, or dive deep into analytics, this template serves as a widely used tool for marketing and business professionals globally.


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