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The SOSTAC planning system is a comprehensive framework used for developing marketing and business strategies. Created by PR Smith, the acronym stands for Situation Analysis, Objectives, Strategy, Tactics, Action, and Control. This methodical approach ensures that businesses can identify their current state, set clear goals, and devise effective strategies and tactics to achieve them, while also monitoring and adjusting as necessary.
Creating a compelling marketing plan can be a daunting task, especially in the age of digital marketing. With the vast array of strategies, channels, and metrics available, where do you even begin? Introducing the SOSTAC® Planning System – a structured planning model that has become one of the most popular marketing models in the digital age.
By the end of this tutorial, you should be well-equipped to develop and execute a successful marketing plan that leverages the power of both the SOSTAC® planning framework and the digital tools available today. Whether you’re looking to boost your online marketing, content marketing, or dive deep into analytics, this template serves as a widely used tool for marketing and business professionals globally.
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