SWOT Analysis Internal and External Criteria

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Aspect ratio


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for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



A premium blank slide presentation template designed for SWOT Analysis is a versatile and professional tool for businesses and individuals. This template features distinct sections for analyzing internal criteria, such as Strengths and Weaknesses, and external criteria, including Opportunities and Threats. The layout is clean and structured, making it easy to organize and present complex information in a clear, impactful manner.

Mastering SWOT Analysis: A Comprehensive Guide to the Premium Blank Slide Presentation Template

Unlock the full potential of strategic planning with our Premium Blank Slide Presentation Template, specifically designed for conducting a SWOT analysis. This resource is ideal for evaluating internal and external factors that influence your business, helping to craft a strategic plan that leverages your internal strengths and addresses external forces.

  1. Compatibility: Our template is fully compatible with PowerPoint, Google Slides, and Keynote, ensuring accessibility across various platforms.
  2. Aspect Ratio: Designed with a 16:9 aspect ratio, it provides a modern and visually appealing layout for all your presentations.
  3. Editability: Featuring full editable vector shapes, the template allows for complete customization to suit your specific business analysis needs.

Step-by-Step Guide to Using the Template:

Understanding SWOT:

  1. SWOT Stands For: Begin by familiarizing yourself with the acronym SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats.
  2. Internal and External Analysis: Recognize that this analysis tool is used to assess both internal factors (like human resources) and external factors that may affect your business.

Conducting Your Analysis:

  1. Internal Analysis: Start with evaluating your internal environment. List your organization’s strengths and weaknesses, considering examples of internal factors like team skills, financial resources, and products and services.
  2. External Environment: Move on to external opportunities and threats. Analyze external factors that impact your market position, such as economic factors, environmental factors, and competitive advantage scenarios.
  3. SWOT Matrix: Utilize the SWOT matrix in the template to organize your findings, placing each element in its respective quadrant.

Leveraging Your Findings:

  1. Strategic Management: Use your SWOT analysis to identify strengths and opportunities that can be capitalized upon and weaknesses and threats that need to be managed or mitigated.
  2. Business Strategy: Develop a business plan that aligns with your findings. This should include how to capitalize on its strengths and minimize the impact of negative elements.

Applying the Analysis:

  1. Business Decision: Incorporate the results of your SWOT analysis into your overall business strategy, ensuring that every business decision reflects your current position and future goals.
  2. Continuous Assessment: Remember that SWOT analysis is a technique for ongoing strategic assessment. Regularly update your analysis to keep in line with changes in both internal and external landscapes.


By thoroughly completing a SWOT analysis using our premium template, you give your organization a clear picture of its position in the market. This business tool is not just about understanding where you are but also about planning where you need to go. Use it to give an organization a comprehensive view of its capabilities and influences, ensuring that all goals and objectives are met with informed strategy and foresight.


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