SWOT Analysis Internal and External Criteria

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A SWOT analysis is a strategic planning tool used to identify a company’s internal strengths and weaknesses, as well as external opportunities and threats. The analysis typically considers both internal and external criteria to assess the company’s overall position in the market. Internal criteria can include factors such as the company’s financial resources, human resources, and operational efficiency. External criteria can include factors such as the competitive landscape, consumer behavior, and regulatory environment. By considering both internal and external criteria, a SWOT analysis can provide a comprehensive assessment of a company’s current position and help it develop strategies to address its weaknesses and take advantage of opportunities.


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