SWOT Analysis Model Strengths, Weaknesses, Threats and Opportunities

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The SWOT analysis model is a strategic planning tool used to assess a company’s strengths, weaknesses, opportunities, and threats. The model typically includes four quadrants, each representing a different aspect of the analysis: Strengths, Weaknesses, Opportunities, and Threats. The strengths quadrant identifies internal factors that give the company a competitive advantage, while the weaknesses quadrant highlights areas where the company needs improvement. The opportunities quadrant looks at external factors that can positively impact the company, while the threats quadrant identifies external factors that can harm the company. By using this model, companies can gain a comprehensive understanding of their current position in the market and develop strategies to address their weaknesses and take advantage of opportunities.


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