SWOT analysis is traditionally the stage of marketing strategy development; one of the most common methods that assesses the company’s condition in a complex. Many experts believe that SWOT-analysis is an essential element of research, a preliminary obligatory stage in drawing up various levels of marketing and strategic plans. The data obtained as a result of analysis serves as basic information in the development of strategic goals and objectives of the company.
Not only the organization, but also other socio-economic objects can be the subject of SWOT analysis.
The task of SWOT analysis is to give a structured description of the situation, regarding which it is necessary to take any decision. The conclusions drawn on its basis are descriptive without recommendations and prioritization.
Since SWOT analysis in general does not contain economic categories, it can be applied to any organization, individuals, and countries to build strategies in a wide variety of areas.
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