SWOT Analysis Strengths, Weaknesses, Opportunities, Threats

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A SWOT analysis is a strategic planning tool used to identify a company’s internal strengths and weaknesses, as well as external opportunities and threats. The strengths quadrant highlights the positive aspects of a company, such as its talented employees or loyal customer base. The weaknesses quadrant identifies areas where the company needs improvement, such as outdated technology or poor customer service. The opportunities quadrant focuses on external factors that can positively impact the company, such as emerging markets or changes in consumer behavior. The threats quadrant identifies external factors that can negatively impact the company, such as new competitors or regulatory changes. A SWOT analysis can help businesses develop strategies to address their weaknesses and take advantage of opportunities in their industry.


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