SWOT Analysis Strengths, Weaknesses, Threats and Opportunities

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The SWOT analysis is a strategic planning tool used to assess a company’s strengths, weaknesses, opportunities, and threats. The strengths quadrant identifies internal factors that give the company a competitive advantage, while the weaknesses quadrant highlights areas where the company needs improvement. The opportunities quadrant looks at external factors that can positively impact the company, while the threats quadrant identifies external factors that can harm the company. By analyzing these four aspects of a company’s business, the SWOT analysis provides a comprehensive understanding of the company’s current position in the market.


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