Free SWOT analysis PowerPoint template
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SWOT analysis allows you to determine the reasons for the effective or ineffective operation of the company on the market; this is a compressed analysis of marketing information, which leads to a conclusion regarding the direction in which the organization should develop its business. Ultimately, the allocation of resources by segments should be determined. The result of the analysis is the development of a marketing strategy.
A classic SWOT analysis involves identifying weaknesses and strengths in the company’s performance, potential external threats and opportunities, and their further evaluation against strategically important competitors.