Free editable SWOT analysis template
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SWOT analysis is used as a common marketing tool in the preliminary stages of decision making and precedes the prospective planning, ensuring that the previous marketing information about the capabilities of the enterprise was correct and suitable for use.
The most important stage in the development of an effective strategy of the company is strategic analysis, which should give a real assessment of own resources and capabilities in relation to the state (needs) of the external environment in which the enterprise operates. The analysis of the internal environment must include an assessment of the uniqueness of resources and technologies, the main components of marketing, management, corporate culture, etc. The template SWOT analysis helps to perform this task, present a full-scale informative report where all components will be clearly demonstrated.
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