TOWS Matrix Presentation Template Free

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This product can only be purchased by members.

Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


The TOWS Matrix is a strategic management tool used to analyze an organization’s internal and external environment. By examining strengths, weaknesses, opportunities, and threats, it provides a comprehensive view to help formulate strategies. By cross-analyzing these factors, organizations can identify ways to capitalize on strengths and opportunities while mitigating weaknesses and threats.

Unveiling the TOWS Matrix Template: Your Strategic Roadmap

In the realm of business strategy, tows analysis has emerged as an invaluable tool. The tows analysis template aids businesses in uncovering their company’s strengths, assessing potential threats, and generating a strategic roadmap to navigate these complexities.

A tows matrix analysis is a variation of the swot analysis, exploring strengths and weaknesses, and opportunities and threats. Where SWOT analysis dives deep into an organization’s strengths and weaknesses, the TOWS matrix takes it a notch higher by strategizing on how to capitalize on company’s opportunities and address threats.

Features of Our Free Template

  • Platform Compatibility: Whether you’re working on PowerPoint, Google Slides, or Keynote, our analysis template has got you covered.
  • Aspect Ratio: Our template comes in a 16:9 aspect ratio, making it perfect for presentations and webinars.
  • Customization: With fully editable vector shapes, you’ll be able to tailor the diagram to your brand’s aesthetics.

Using the TOWS Matrix Template

  • Step 1: Register for a free account on our platform. This unlocks numerous features and a plethora of templates, including the online TOWS analysis.
  • Step 2: Choose the TOWS matrix template. With its user-friendly interface, navigating through the template becomes a breeze.
  • Step 3: As you delve into the analysis, focus on both internal and external factors. This will enable you to develop strategies that leverage your organization’s strengths and mitigate threats.
  • Step 4: Don’t restrict your analysis to a product or service. You can also gauge a department or team’s strengths and weaknesses.
  • Step 5: Export your analysis. Whether you need it in PNG, PDF, or Excel template formats, we have you covered.

Enhancing the Matrix

In case your team lacks the development abilities to make the matrix more fitting to your business model, consider collaborating or outsourcing to a more specialized team. Platforms like Xtensio offer easy online tools to tweak and collaborate in real-time. Furthermore, to make your work stand out, ensure high-quality image formats like SVG are used.

Protection and Collaboration

  • Collaborate: Invite peers to leave feedback, share your TOWS, or even participate in a competitive analysis. Real-time collaboration enriches your strategies and brings varied perspectives.
  • Protection: For sensitive data, add password protection to your workspace. Whether it’s a footer or an essential data point, ensure that your analysis remains in trusted hands.

The TOWS matrix template, a beautiful living document, provides an actionable strategy to overcome weaknesses and harness the aspects of your business that give you a competitive edge. Whether it’s a possible threat of lost profit margins due to external factors like seasonal trends or unlocking the potential of a product, this tool ensures your business remains responsive, up-to-date, and ahead of the curve.

Embrace this free template today and embark on a journey to fine-tune your business strategy.

1 review for TOWS Matrix Presentation Template Free

  1. Brianna

    Good template. Thanks ☺️

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