Transactional and relationship marketing

Transactional marketing is focused on making individual sales transactions and maximizing short-term profits, while relationship marketing is focused on building long-term relationships with customers based on trust and mutual value. While transactional marketing can be effective in the short term, it does not foster customer loyalty or generate positive word-of-mouth marketing. Relationship marketing, on the other hand, can lead to increased customer lifetime value, reduced churn, and positive brand reputation.