Additional information
| Aspect ratio | 16:9 |
|---|---|
| Support language | English |
| Versions | for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX) |
| License | Premium |
Transactional and Relationship Marketing
Transactional marketing is focused on making individual sales transactions and maximizing short-term profits, while relationship marketing is focused on building long-term relationships with customers based on trust and mutual value. While transactional marketing can be effective in the short term, it does not foster customer loyalty or generate positive word-of-mouth marketing. Relationship marketing, on the other hand, can lead to increased customer lifetime value, reduced churn, and positive brand reputation.
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