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Transactional and Relationship Marketing

This product can only be purchased by members.

Additional information

Aspect ratio

16:9

Support language

English

Versions

for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

License

Premium

Transactional marketing is focused on making individual sales transactions and maximizing short-term profits, while relationship marketing is focused on building long-term relationships with customers based on trust and mutual value. While transactional marketing can be effective in the short term, it does not foster customer loyalty or generate positive word-of-mouth marketing. Relationship marketing, on the other hand, can lead to increased customer lifetime value, reduced churn, and positive brand reputation.

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