The abbreviation, or more precisely, the acronym, SWOT was firstly introduced by Professor C. Andrews at a business conference in Harvard in 1963.
In general, SWOT analysis is a method of strategic planning that can be used to assess the phenomena and factors that can affect the object of research.
Over time, this type of strategic analysis and planning has gained considerable popularity, mainly due to the fact that it does not contain specific economic categories and is suitable not only for the analysis of a company or a separate business project – there are successful examples of SWOT analysis for states, municipalities, international and public organizations.
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