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Market Research vs Marketing Research Difference

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Additional information

Aspect ratio

16:9

Support language

English

Versions

for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

License

Premium

Market research and marketing research are often used interchangeably, but they are different concepts. Market research is the process of gathering and analyzing data about a market, including its size, growth rate, and trends. Marketing research is the process of gathering and analyzing data about a company’s customers, competitors, and market to inform marketing decisions. While market research focuses on the market, marketing research focuses on the company’s marketing efforts.

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