Ansoff's Strategic Opportunity Matrix Presentation Templates

Ansoff’s Strategic Opportunity Matrix, also known as the Ansoff Matrix, is a strategic planning tool that helps organizations to determine their product and market growth strategy. It provides a framework for evaluating the potential risks and rewards of different growth strategies by plotting a company’s current and potential products against current and potential markets.

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The Ansoff Matrix is used by companies of all sizes and industries to assess the risks and rewards associated with different growth strategies. It is a useful tool for identifying the most viable growth opportunities and for developing a comprehensive growth strategy. It can be used to evaluate the company’s current position and to identify potential opportunities for growth, by looking at the company’s current products, customers, and markets. It also helps to identify potential risks associated with different growth strategies and to develop a plan to mitigate those risks.