Ansoff’s Strategic Opportunity Matrix Presentation Slide

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Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


Ansoff’s Strategic Opportunity Matrix Presentation Slide is a powerful tool for businesses seeking to identify and explore new growth opportunities. The slide visually breaks down the Ansoff Matrix into four key strategies: Market Penetration, Market Development, Product Development, and Diversification. Each section includes concise, insightful information and real-world examples, making it easier for teams to understand and apply these concepts to their strategic planning. This free slide presentation serves as an invaluable resource for companies aiming to expand their market reach or innovate their product line.

Ansoff’s Strategic Opportunity Matrix Presentation Slide

Explore business growth strategies with our free Ansoff’s Strategic Opportunity Matrix presentation template, ideal for PowerPoint, Google Slides, and Keynote. This slide is an essential tool for any marketer or management team planning to increase market share or develop new products.

Developed by Igor Ansoff, an applied mathematician and business manager, and first published in the Harvard Business Review in 1957, the Ansoff Matrix is a strategic planning tool that helps businesses evaluate and choose the best strategies for growth. It considers four main strategies:

  • Market Penetration Strategy: Focusing on increasing market share in the current market with existing products or services.
  • Market Development Strategy: Aiming to find new customers or enter different market segments with existing products.
  • Product Development Strategy: Introducing new products and services to the existing customer base.
  • Diversification Strategy: The riskiest, involving new markets with new products.

Key Features of the Template

  • Aspect Ratio: Perfectly designed in 16:9 for a wide range of displays.
  • Editable Design: Fully editable vector shapes allow customization to fit your specific needs.
  • Useful Information: Each quadrant of the matrix comes with useful information that can be applied in various business processes.

How to Use the Ansoff Matrix in Your Business

  • Step 1: Jump to content within each quadrant to understand the level of risk and potential benefits.
  • Step 2: Analyze your existing business and the new product or market opportunities using SWOT analysis to comprehend the opportunities and threats.
  • Step 3: Use insights from the matrix to devise strategies for either entering new markets or increasing market share with existing or new products.

This template is a must-have for any strategist, marketer, or business manager looking to choose the best growth alternatives. Whether you’re considering market development, product range expansion, or strategies for diversification, this tool offers a comprehensive framework to help you make informed decisions.

To effectively use Ansoff’s matrix:

  • Assess Your Current Position: Consider your existing customer base, current products, and market segments.
  • Identify Growth Options: Evaluate options like finding new customers, entering new markets, or developing new products or services.
  • Understand Risks: Each growth option carries its own set of risks. Understanding the risks of different strategies is crucial for success.

Ansoff’s Matrix is not just a theory; it’s a practical tool used globally. This free slide template, with its strategic options and detailed insights, is an invaluable resource for any business growth endeavor. Whether you are a seasoned strategist or a new marketer, understanding and applying Ansoff’s strategies can significantly impact your business’s trajectory.


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