Business Plan – Multipurpose PowerPoint Template
2 000 total / 100 unique slides
In its pure form, marketing is the process of identifying, forecasting, and fulfilling the needs and desires of customers to have profit. Traditional marketing consists of 4 parameters: product, price, place and promotion (4P). This concept has been very popular for many years, although in the mid-60s of the last century, 12 factors were originally proposed, which the marketer had to mix, control, and consider.
This concept allowed us to briefly explain the concept of combining all the main marketing factors that contribute to the successful operation of the company.
Today marketing mix is one of the most popular marketing concepts and the main element of any marketing strategy. Integration of all ingredients of effective marketing allows to:
Thus, the marketing mix provides you with a comprehensive and holistic approach to building a marketing strategy and shows the direction for achieving the main goal of any business - profit.
For decades, traditional model of marketing 4P has remained the basis for making important marketing decisions and monitoring the implementation of marketing plans. This is a narrow and product-oriented strategy. This model is used by companies to determine the product on the market, which can bring profit to the enterprise. Success or failure depends on the choice of a set of measures.
The classical concept of marketing is based on four basic elements (4P):
In the late 70's it was widely recognized that the concept of marketing should be updated. This led to the creation of advanced marketing.
Based on this marketing model the following models were created: