The market analysis framework SWITCH-ONs stepwise approach to market analysis

The Market Analysis Framework SWITCH-ONs stepwise approach to market analysis is a comprehensive and practical approach to market analysis that includes six steps: Situation, Why, Inclination, Challenge, Threat, and Opportunity. The SWITCH-ONs approach helps businesses to evaluate the market from multiple perspectives and to identify opportunities and challenges. The six steps involved in the SWITCH-ONs approach are: Situation, Why, Inclination, Challenge, Threat, and Opportunity.