TOWS Matrix Free Template

This product can only be purchased by members.

Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


The TOWS Matrix is a strategic management tool used for analyzing an organization’s external and internal environment. It builds upon the SWOT analysis by considering how a company’s strengths, weaknesses, opportunities, and threats (SWOT) can be combined to develop strategic options. By connecting the internal and external factors, the TOWS Matrix templates aids businesses in creating actionable strategies to capitalize on opportunities and counteract threats.

In today’s competitive business environment, it’s imperative for companies to understand both their internal and external scenarios to forge ahead. This is where the TOWS analysis shines. Essentially a variation of the SWOT analysis, the TOWS Matrix is a comprehensive analysis tool that aids businesses in the development of their organization’s strategic roadmap.

What Makes Our TOWS Matrix Template Stand Out?

  • Fully Customizable: Our TOWS matrix template is not just another analysis template; it’s fully editable with vector shapes. Tailor it to mirror the unique aspects of your business.
  • Universal Compatibility: Crafted for PowerPoint, Google Slides, and Keynote, our template free design ensures your analysis looks crisp regardless of the platform.
  • Aspect Ratio 16:9: This ratio ensures that your online TOWS analysis is optimally viewable on various screens, making presentations streamlined.
  • Downloadable in Multiple Formats: Whether it’s PNG, SVG, or even Excel, we’ve got you covered. Your TOWS matrix analysis can be exported in various image formats for broader use.

How to Use the TOWS Analysis Template?

  1. Uncover Your Company’s Strengths: List down your team’s strengths and the broader organization’s strengths. It’s about recognizing what makes your product or service superior in the marketplace.
  2. Identify Potential Weaknesses: No business is without flaws. Highlight areas where the team lacks the development abilities to make your work stand out. Remember, it’s not about being harsh but about seeking areas of improvement.
  3. Spot External Opportunities: Whether it’s a gap in the market or a new trend, detailing these can help generate strategic options.
  4. Acknowledge External Threats: Maybe there’s a possible threat of lost profit margins due to external factors like seasonal trends or market fluctuations. Being aware of these helps in devising effective strategies.
  5. Create Your Action Plan: Using the four quadrants of the matrix, devise effective strategies. From leveraging strengths and opportunities (maxi-maxi strategy) to overcoming weaknesses and strengths (mini-maxi strategy), there’s a solution for every challenge.
  6. Collaborate and Share: Our template supports real-time collaboration. So whether you’re using Creately, Xtensio, or any other platform, share your TOWS with your team, get feedback, and finetune.
  7. Protect Your Analysis: You can even add password protection if required, ensuring your strategic deliberations remain confidential.

Why Go Online with Your TOWS Analysis?

Taking your TOWS analysis online offers a slew of benefits. With online TOWS analysis, there’s seamless real-time collaboration. Platforms like Xtensio and Creately allow users to create beautiful living documents. Plus, with a free account on many platforms, accessing and sharing these becomes a breeze.

So whether you’re aiming to delve deep into a competitive analysis, or simply want to understand your business strategy better, our TOWS matrix template is your ticket to clarity. Remember, the objective is to use this tool to generate effective strategies that leverage strengths, overcome weaknesses, and navigate external challenges. Now, with our user-friendly design, the journey becomes that much smoother.


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