4 Levels of Market Segmentation

About this template

This slide shows the four levels of market segmentation as four equal cards in a row, each with its own circle or pie diagram: a solid circle, a four-part pie, a circle with small dots, and a circle with a highlighted inner circle. Each card has a title and a one-line definition for mass, product-variety, niche and micro marketing. An intro paragraph above the cards explains what market segmentation is and where it is used. Use it in marketing plans, strategy presentations and training sessions to explain how targeting narrows from the whole market to individual segments. All text, colours and diagram shapes can be edited.