4 Pillars of Brand Equity Model

About this template

This slide shows the brand equity model as a temple, with a triangular roof, a banner beneath it and four tall pillars in different colours. Each pillar has a header and a definition box for Differentiation, Relevance, Esteem and Knowledge. A horizontal arrow along the bottom marks the move from initial focus to building over time. Use it in brand strategy, marketing and brand management presentations to explain what a brand's value rests on. All text, colours and shapes can be edited, so the pillars and the banner can be reworded for your own brand framework.