Brand Equity Scheme

About this template

This slide lays out brand equity as a tree: one root box branches into five components, each with its own list of benefits, and the five lists merge into two outcome boxes. Those boxes show the value to the customer and the value to the company, joined by an arrow. It suits brand strategy reviews, marketing plans, branding workshops and teaching material. The five components are brand loyalty, brand awareness, perceived quality, brand associations and other proprietary assets. All text boxes, colours, connectors and bullet lists can be edited, so you can rename components, change the benefits or adapt the outcomes to your own brand.