Competitive Analysis Sources of information

About this template

This slide splits competitive analysis sources into two sides around a central circle, with a funnel pointing in from each direction. The left funnel is labelled Internal Sources and lists six items: management, human resources, procurement, sale, marketing and customer service. The right funnel is labelled External Sources and lists six items: corporate association, press articles, suppliers, official sources, exhibition and meetings, and pools and surveys. The centre reads Sources of Information and is ringed by coloured arc segments. Use it to show where competitor and market data comes from in research reviews, strategy sessions and marketing planning. All text, colours and shapes can be edited, so the lists can be changed to fit your own sources.