Competitive Analysis Sources of Information

About this template

This slide pairs a column of six internal sources with an outlined list of eight external information sources, joined by five gradient arrows. The orange Internal Sources panel contains Management, Human Resources, Procurement, Sale, Marketing and Customer Service. The list box covers experience, databases, field service information, networks, business contacts, customer statistics, sales statistics, and applicants and employees of competitor companies. On the right, a title and a paragraph explain competitive analysis and its role in strategy. Use it in competitor research, market analysis and strategy presentations. All text, the department boxes and the list entries can be edited, and colors can be changed.