Competitive Analysis Sources of Information

About this template

This slide pairs a column of six external source boxes with an outlined list panel, linked by five arrows, and a text column beside them. The purple panel is titled External Sources and holds boxes such as Press Articles, Suppliers and Polls and Surveys. The right panel lists nine specific sources, from sales materials and price information to exhibitions and accessible corporate figures. The paragraph on the right defines competitive analysis and its role in strategy. Use it in market research, competitor profiling and strategy presentations. All text, colors and shapes can be edited, and the boxes and list items can be replaced with your own sources.