Competitor Analysis Template

About this template

This competitor analysis slide uses a 2x2 grid that crosses two parties, your own company and competitors, with two attributes, strengths and weaknesses. Each of the four cells starts with a strategy line, such as emphasizing the strengths or downgrade and devalue, and leaves open space for your own points. The orange and purple column headers and matching row icons make the grid easy to read. Use it for competitive positioning, market reviews, sales messaging and strategy discussions. Text, labels, colors and icons can all be edited.