Competitors Analysis Overview of the Main Competitors Template

About this template

This slide is a checkmark comparison table that sets your business against six competitors across 12 colour-coded criteria. Column headers use four alternating colours, and each cell holds a tick in the matching colour where the criterion is met. A Total Rate row at the bottom sums the ticks for each column. Use it for competitor analysis, market benchmarking, or showing where your offer is ahead or behind in a strategy or sales deck. The criteria names, company labels, checkmarks and totals can all be edited, so you can rename the columns and rows and update the ticks and counts for your own market.