Conceptual Framework for Modeling Customer Lifetime Value

About this template

This slide pairs a text panel with a six-box flow diagram that traces how marketing programs lead to company value through customer lifetime value. Marketing Programs feeds Customer Retention, which connects in both directions to Customer Acquisition and Customer Expansion. These three feed a CLV and CE box, which points up to Company Value. A footnote defines the abbreviations. The left side holds a title and a paragraph contrasting CLV with customer profitability. Use it for marketing strategy, CRM or customer analytics presentations. All text, box colours and arrows can be edited to fit your own model.