Conceptual Framework for Modeling Customer Lifetime Value CLV

About this template

This slide shows a customer lifetime value framework as a three-tier diagram: five coloured boxes joined by arrows, with a curly bracket labelled Marketing Programs beneath the bottom row. Customer Acquisition, Customer Retention and Customer Expansion sit side by side, linked by double-headed arrows. Arrows from them lead up to a CLV box, and one more arrow leads to a dashed Company Value box at the top. Use it to explain how marketing activity builds customer value and, through it, company value, in strategy reviews, marketing plans and training. The box labels, title and colours can be edited, and the arrows and bracket can be moved or resized.