Customer Experience Development Process

About this template

This slide shows a customer experience development process as five colored step boxes in a horizontal row, with an Applied Learning bar above that links to every step. The steps are Market Analysis, Persona, Journey and moments, Experience creation, and Evaluate and optimize. Each step has a guiding question and a short description below it. Use it to present CX strategy, customer journey planning, persona work or a continuous improvement cycle. All text, box colors and arrows can be edited, so you can rename the steps, rewrite the questions and descriptions, or change the Applied Learning label to suit your own process.