Customer Experience Old and New Models

About this template

This slide places two six-stage inverted funnels next to each other, with a VS circle and a dotted divider between them, so an old and a new customer experience model can be compared directly. Both funnels use the same stages: Awareness, Consideration, Decision, Adoption, Retention, and Expansion & Advocacy. In the old model the early stages are faded, and the new model uses full colour. Curly brackets highlight a range of stages on each side. Use it for customer journey mapping, CX strategy reviews, and before-and-after funnel discussions. Stage names, headings, colours, and the VS label can all be edited.