Customer Experience Path

About this template

This slide combines a linear prospect journey with a closed post-sale loop and a four-step account management cycle at its centre, so it shows both winning and keeping a customer on one page. The top line runs from Awareness to Order, the large loop follows delivery, installation, servicing, warranty end and reorder, and side paths mark lost, lapsed and reconsidering customers. A text block on the left carries a definition of customer experience. Use it for B2B journey mapping, retention reviews and CX strategy discussions. Labels, stage names, colours and the definition text can all be edited.