Customer Experience Plan

About this template

This slide lays out a customer experience plan as five chevron stages, with channel touchpoints placed above and below the row as labeled colored dots. A bracket marked Sales Journey covers the first three stages, Awareness, Consideration and Purchase, so selling and post-sale stages are visually separated. The stages are Awareness, Consideration, Purchase, Retention and Advocacy. An intro paragraph at the top defines customer experience. Use it for customer journey maps, CX strategy reviews and marketing channel planning. Stage names, touchpoint labels, dot positions, colors and the intro text can all be edited, and dots can be moved to other stages or added and removed.