Customer Journey Circular Model

About this template

This slide shows the customer journey as a figure-eight loop with seven numbered, colour-coded segments, so a full path and a fast path can be read side by side. The left ring is labelled Full Process and the right ring Fast Process. The stages run from out of market, trigger, initial brand consideration and active evaluation to purchase decision, experience and loyalty. A legend under the diagram matches each number to its stage. Use it for marketing plans, CX workshops and sales enablement decks. Stage names, ring labels, the title and the segment colours can all be edited.