Customer Journey Map

About this template

This slide lays out a customer journey on one horizontal arrow with six icon stages, and touchpoint lists alternate above and below the line so each stage has its own space. The stages are Awareness, Consideration, Purchase, Service, Loyalty and Advocacy. Each one has a colour-coded circle and a dotted line carrying short touchpoint labels such as search, reviews, booking, app and share. A customer silhouette marks the starting point. Use it to map how customers move from first contact to repeat business, to review channels at each stage, or to present CX findings. Stage names, touchpoint text, colours and icons can all be edited.