Customer Journey Map (CJM) Template

About this template

This customer journey map slide combines five colored chevron stages with a dotted, winding path that links ten touchpoints, two under each stage. The stages are Awareness, Consideration, Purchase, Retention and Advocacy. Each touchpoint has a colored marker, a label and a short text block for notes. Use it to map how customers move from first contact to loyalty, to review where they interact with your brand, or to present CX findings in a workshop or report. Stage names, touchpoint labels, text and colors can all be edited.