Customer Journey Map with Marketing Channels

About this template

This slide maps marketing channels onto a customer journey, using eight colour-coded stage columns above a single arrow path. The stages run from Unidentified Reach through Lead, New Customer, Upsell, Retain and Churn to Winback. Each column holds three vertical pills naming the channels used at that point, for example SEO, Loyalty Programs or Chatbots. A bracket labelled Channels groups them all. Use it to plan lifecycle marketing, show which channels support each stage, or review retention and winback tactics. Stage titles, channel names, colours and the path label can all be edited.