Customer Journey Map with Touchpoints

About this template

This slide lays out a customer journey in six colour-coded columns, from Awareness to Advocacy, with separate rows for goals and touchpoints. Each column has an icon header, a tinted row for the stage question, one customer goal and a stack of touchpoint cards. The columns hold different numbers of cards, so busy stages such as Nurture can show more touchpoints than others. Use it to plan marketing, sales and customer success activity across the lifecycle, or to review which channels support each stage. Stage names, questions, goals, touchpoints, icons and colours can all be edited, and cards can be added or removed.