Customer Journey Mapping

About this template

This slide combines a five-stage chevron header with a seven-point experience line, so each touchpoint sits in a journey stage and shows whether the customer experience is positive or negative. The stages are Awareness, Consideration, Purchase, Service and Loyalty. Each touchpoint is a colour-coded circle with an icon and a label, linked by a thin line over a dotted midline. Use it to map customer journeys, show where pain points occur, and present customer experience findings to teams or clients. Stage names, touchpoint labels, colours and icons can be edited, and the circles can be moved up or down to change the curve.