Customer Journey Plan

About this template

This slide lays out a customer journey plan as five numbered chevron arrows in a row, each in a different colour, with a short bullet list of tasks under every step. The stages run from Allies and aspiration through Internal investigation, Assumption formulation and External research to Narrative visualization. A title and an intro paragraph on customer experience sit above the arrows. Use it to plan CX research, present a journey mapping approach or explain a phased process to stakeholders. The text, step names, numbers, bullets and colours can all be edited, and the arrows can be resized to fit your own stages.