Customer Journey Way

About this template

This slide shows a customer journey as two stacked horizontal funnels, one per company, instead of a single path. Each row runs through five stages: Awareness, Fundability, Reputation, Conversion and Advocacy. The shapes taper toward a round card icon at the conversion point and widen again for advocacy. Use it to compare two companies, brands or products stage by stage, or to show where one performs better than the other. Row labels, stage names, shape colours and the centre icon can all be edited, and the highlight colours can be moved to different stages to match your message.