Customer Lifetime Value CLV

About this template

This slide shows customer lifetime value as a bell curve cut into three coloured segments, not as a plain bar or pie chart. The left part holds 20% inactive, unprofitable customers, the middle hatched part holds 60% active, profitable customers, and the right part holds 20% very active, very profitable customers. Each segment carries an LTV and CPA label, a bracket with its share, and the axes read N of Customers and Time (months). Use it for customer segmentation, retention planning and comparing acquisition cost with lifetime value. The title, labels, percentages and segment colours can be edited.