Customer Lifetime Value CLV

About this template

This slide arranges seven hexagons in a honeycomb around a central Customer Valuation cell, with a title and a text block beside it. The outer hexagons name the factors linked to CLV: acquisition cost, marketing budget, individual customer profit, return on investment, retention cost and long term profit. The accompanying paragraph explains how CLV looks forward while customer profitability measures the past. It suits marketing, sales and finance reviews, customer strategy discussions and training. The hexagon labels, colours, title and paragraph can all be edited to match your own metrics.