Customer Lifetime Value CLV

About this template

This slide shows customer lifetime value as a ring of seven coloured segments around a central hub, with four curved arrows inside the ring and a text panel beside it. Each segment holds one CLV factor: customer valuation, acquisition cost, marketing budget, return on investment, long term profit, retention cost and individual customer profit. Use it to explain how CLV is built up, how it differs from customer profitability, or how acquisition and retention costs relate to ROI. The title, the explanatory paragraph, the segment labels, the centre text and the colours can all be edited.