Customer Lifetime Value CLV

About this template

This slide shows the customer lifetime value formula as four circles in a row, joined by two multiply signs and one equals sign. The first three circles hold the inputs: average dollar amount of a purchase, number of purchases per year, and length of the customer relationship in years. The last circle gives the result, Customer Lifetime Value (CLV). A title and a short intro paragraph above the row explain the purpose of the metric. Use it in marketing, sales or customer success presentations to show how CLV is calculated. Text, colours and circle shapes can be edited, so the inputs can be changed to match your own formula.